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Angelfish Marketing Blog

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Tom Rowland-Hill

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Why your business needs an inbound marketing gameplan...

Posted by Tom Rowland-Hill on 3/15/18 10:28 AM

The way people are buying has changed - in fact, in today’s digital world 60% of purchase decisions are made before customers even have a conversation with a sales rep. As a result, traditional ‘safe’ marketing strategies are on the way out, with just 16% of marketers saying that outbound provides them with the highest quality leads for sales - which means the use of inbound marketing technology is on the rise.

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Topics: Inbound

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