Abby Pearson

Abby Pearson
Abby Pearson is an Inbound Marketing Consultant at Angelfish Marketing.
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Recent Posts

What is search engine optimisation?

Posted by Abby Pearson on 04/10/17 15:05

Many businesses know the importance of implementing SEO solutions these days. SEO is particularly important in an inbound marketing strategy, and it is one of the main ways that you will help your prospects discover your website.

But what if you are starting completely from scratch? What is SEO exactly?

Everyone starts somewhere, so here's a guide to what SEO is so you can start to understand its importance to your overall marketing strategy.

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Topics: SEO

8 simple strategies for boosting your blog’s visibility

Posted by Abby Pearson on 20/09/17 14:03

There is nothing worse than spending many hours over many days researching information, gathering data and working on your content to put this all into a fascinating blog post...only for no one to read it.

Unfortunately, creating a great blog post is only half the battle. Getting people to discover and read it is quite another – and it's often the biggest challenge you’ll face.

If you find getting eyes on your content difficult, read this guide for some effective methods to get more visibility for your content.

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Topics: Content marketing, SEO

5 strategic SEO content writing tips

Posted by Abby Pearson on 12/09/17 11:56

In the olden days, businesses would get their content to rank in the search engines by stuffing it full of keywords. And it worked – at least for a while.

These days, things have moved on (thankfully).

When it comes to effective content writing, creating informative, original content that gets shared is a basic requirement.

But, if you want to create content that is visible in the search results, you have to be smarter. Here are some key tactics you can use to give your content the best chances of ranking.

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Topics: Content marketing, SEO

5 simple content writing strategies for better blogging

Posted by Abby Pearson on 08/09/17 15:43

Publishing a regular blog is one of the best ways to build out your website with fresh content (which Google loves), demonstrate your expertise on a topic, increase engagement with visitors and target more keyword phrases.

In short, having a blog is a very good idea.

How should you go about creating blog posts to ensure you maximise the potential of every blog you write? Here are some quick strategies you could implement in your B2B content marketing strategy to get the most from your blog...

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Topics: Content marketing

What is content mapping & how to use it in inbound marketing?

Posted by Abby Pearson on 17/08/17 10:16

A successful inbound marketing strategy relies on the regular production of educational, engaging, informative and share-worthy content.

But when it comes to producing effective content, you need to focus on what comes before the actual content writing.

The secret to creating engaging content for your B2B content marketing strategy starts long before you put pen to paper. To get the results you are looking for, you need to successfully map your content. Content mapping is the process of planning your content around your buyer personas, to solve their challenges and buyer problems.

Here are four stages to content mapping that will ensure you get more from your content writing.

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Topics: Content marketing, Inbound marketing

Why content mapping is essential for inbound marketing best practices

Posted by Abby Pearson on 04/08/17 14:36

Content creation and the importance it plays in a B2B content marketing strategy is profound. But did you know that before you even start creating content, you should be using content mapping to give your content more direction?

As far as inbound marketing goes, content mapping is right up there with one of the most important. Here's a guide to everything you need to know.

What is content mapping?

Firstly, let's look at exactly what it is.

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Topics: Content marketing

Domain Authority: what it is and why it matters for your SEO

Posted by Abby Pearson on 13/07/17 14:10

Domain Authority, or DA, is a metric that was created by Moz, one of the leading SEO solutions companies that provides software and tools to help businesses boost their search engine optimisation.

Here's a quick explainer for everything you need to know about it.

What is Domain Authority?

In brief, Domain Authority predicts a website's performance in Google search by giving it a score that can be used to compare the site against others.

The lowest Domain Authority of a website is 1 (all new sites start with this) and it goes up to 100, with the most authoritative websites like Wikipedia and Facebook having the highest numbers.

Overall, it is a score that gives a good indication of a website's authority and how likely it is to rank in the search engines.

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Topics: SEO

Why a strong keyword strategy is essential to your inbound marketing

Posted by Abby Pearson on 12/07/17 09:59

SEO has been around since the first search engines were launched over two decades ago, and keywords have always played an important role in optimising content.

But why are keywords so important? And do they still matter as much as they used to?

Here's a look at why keywords remain fundamental to your SEO and inbound marketing strategies.

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Topics: Keywords, Inbound marketing

What are keywords & how do they impact your inbound marketing?

Posted by Abby Pearson on 05/07/17 14:24

Launching a successful inbound marketing strategy involves a lot of planning. Before you start creating any content, you need to decide upon your main keywords.

It's no use simply deciding that you want to show up in search; you need to show up in search for the right keywords so your target customers find your content and enter your sales funnel.

But what exactly are keywords, and why do they matter?

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Topics: Keywords, Inbound marketing

What is a buyer persona?

Posted by Abby Pearson on 02/06/17 16:21

Buyer personas are an important consideration when it comes to your inbound marketing strategy.

These are becoming increasingly popular – and necessary – for marketers. Creating your own buyer persona can improve your marketing by helping you to refine your content and get your message heard above the noise, giving you a competitive advantage. This helps you to reach out to the right people with the right message to garner a better response.

But what exactly is a buyer persona? Here's what you need to know.

The basics of buyer personas

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Topics: Content marketing, Inbound marketing