Abby Pearson

Abby Pearson
Abby Pearson is an Inbound Marketing Consultant at Angelfish Marketing.
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Recent Posts

Your ultimate SEO solutions toolkit

Posted by Abby Pearson on 18/07/18 15:31

It’s pretty simple: if you want your website to be found, you have to engage in SEO. Google gets over 100 billion searches a month - so if you want your website to rank highly on search engines and ultimately end up with more visitors, you need to optimise your site so that search engines fall in love with it.

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Topics: SEO

Why you need to nail your keyword research for your SEO

Posted by Abby Pearson on 18/05/18 11:14

Choosing the right keywords is essential for any successful SEO campaign. When businesses start looking for SEO solutions, many are so keen to start ranking as soon as possible that they forget about the need for detailed keyword research. Keywords (or keyword phrases) are what people type into the search engines to find what they are looking for – whether information, products to buy or answers to their questions.

You need to make sure they find your content after searching for these keywords, and that means your content should be based on specific keywords. Here are the main reasons correct keyword research matters.

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Topics: Keywords, SEO

Five crucial elements of any successful digital marketing plan

Posted by Abby Pearson on 16/05/18 14:27

Many businesses want to start taking advantage of the benefits of digital marketing, but it’s often hard to know where to start. 

Digital marketing is crucial for businesses of all sizes, from small startups to giant multinationals. 61% of marketers are now saying that growing their organic presence in the search engines is a high priority. Despite that, 49% of organisations don’t have a digital marketing plan that is clearly defined, and just 58% of marketers claim that they achieve their marketing goals often.

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Topics: Digital marketing

The evolution of SEO: what’s next for content?

Posted by Abby Pearson on 09/04/18 12:40

SEO design solutions and content marketing has evolved, from changes in the way people search, to changes in the way marketers are developing content. As a result, search engines have altered their algorithms in favour of topic based content, giving way to a new kid on the SEO block - the “topic cluster” model. This new model organises content into a single “pillar” page which acts as the main hub of content and surrounding “cluster” content pages.

But what does this mean for your content marketing strategy? And how on earth does it all work anyway? Read on to find out.

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Topics: Content marketing, SEO

Is your website inbound marketing ready?

Posted by Abby Pearson on 06/02/18 13:22

Inbound marketing is a fantastic way to generate new leads and sales. Whether you set up your strategy yourself or use inbound marketing service packages, it’s an effective way to direct a regular stream of targeted traffic to your site that you can convert into new leads without spending time on unreliable cold outreach.

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Topics: Website design, Inbound marketing

The future of SEO

Posted by Abby Pearson on 09/01/18 11:31

If we were writing a blog about how important SEO is to your inbound marketing a couple of years ago, we would have probably focused on two main things: keywords and how placing them in your content could help to boost your website’s ranking on search engines, and inbound links, which prove your authority and knowledge of the search topic. Fast-forward two years though, and it’s a totally different ballgame. Thanks to updates such as Penguin and Panda, Google has made a lot of changes over the past few years – and with even more changes in its algorithm recently, there are set to be momentous shifts in search and digital SEO solutions on the horizon. In today’s SEO strategy, whilst keywords and links are still important, they are no longer stand-alone primary factors – and as dynamics such as mobile search, Google AMP, and social media come into play, digital SEO solutions are already starting to shift. Read on to discover more…

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Topics: SEO

What is PPC?

Posted by Abby Pearson on 03/01/18 12:20
There are millions of businesses out there trying to climb up the ranks of search engines, all desperate to be found. Why? Because as a general rule of thumb, sites that appear higher up in search engine results get more traffic to their site, which means more conversations, more conversions, and ultimately more sales. It’s easy to see why the competition is so fierce – but how do you go about getting your site noticed?
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Topics: SEO, PPC

12 fatal SEO mistakes and how to avoid them

Posted by Abby Pearson on 05/12/17 10:01

You don’t need us to tell you that SEO is an incredibly important part of your marketing strategy. When it’s done properly, the results can be fantastic and can ensure that your business is always at the top of the page for your key search terms, that you remain competitive and that your SEO solutions deliver return on investment. However, successful SEO isn’t a one-off job – in order to drive real results it needs constant attention and work, which is where so many businesses are getting it wrong. Here we take a look at the 12 most common mistakes we see and how you can avoid them…

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Topics: SEO

Seven tips to write killer lead nurturing emails

Posted by Abby Pearson on 14/11/17 10:22

Lead nurturing emails are the perfect way to keep in touch with your prospects after they have converted. You can then move them further down the sales funnel, building relationships, boosting trust and generating sales along the way.

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Topics: Automation

Lead nurturing emails: how to get more opens

Posted by Abby Pearson on 03/11/17 12:18

Nothing is more depressing than putting time and effort into creating amazing lead nurturing emails … only to get disappointingly low open rates.

What’s going on? You’re doing everything right, your emails are interesting and certainly worth reading, yet still, the proof just isn’t in the pudding.

There are a number of steps you can take to boost your open rates, including some simple tricks which only take a few seconds to implement but which ultimately make a huge improvement to those open rates.

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Topics: Automation