Abby Pearson

Abby Pearson
Abby Pearson is an Inbound Marketing Consultant at Angelfish Marketing.
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Recent Posts

Five crucial elements of any successful digital marketing plan

Posted by Abby Pearson on 16/05/18 14:27

Many businesses want to start taking advantage of the benefits of digital marketing, but it’s often hard to know where to start. 

Digital marketing is crucial for businesses of all sizes, from small startups to giant multinationals. 61% of marketers are now saying that growing their organic presence in the search engines is a high priority. Despite that, 49% of organisations don’t have a digital marketing plan that is clearly defined, and just 58% of marketers claim that they achieve their marketing goals often.

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Topics: Digital marketing

The evolution of SEO: what’s next for content?

Posted by Abby Pearson on 09/04/18 12:40

SEO design solutions and content marketing has evolved, from changes in the way people search, to changes in the way marketers are developing content. As a result, search engines have altered their algorithms in favour of topic based content, giving way to a new kid on the SEO block - the “topic cluster” model. This new model organises content into a single “pillar” page which acts as the main hub of content and surrounding “cluster” content pages.

But what does this mean for your content marketing strategy? And how on earth does it all work anyway? Read on to find out.

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Topics: Content marketing, SEO

Is your website inbound marketing ready?

Posted by Abby Pearson on 06/02/18 13:22

Inbound marketing is a fantastic way to generate new leads and sales. Whether you set up your strategy yourself or use inbound marketing service packages, it’s an effective way to direct a regular stream of targeted traffic to your site that you can convert into new leads without spending time on unreliable cold outreach.

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Topics: Website design, Inbound marketing

The future of SEO

Posted by Abby Pearson on 09/01/18 11:31

If we were writing a blog about how important SEO is to your inbound marketing a couple of years ago, we would have probably focused on two main things: keywords and how placing them in your content could help to boost your website’s ranking on search engines, and inbound links, which prove your authority and knowledge of the search topic. Fast-forward two years though, and it’s a totally different ballgame. Thanks to updates such as Penguin and Panda, Google has made a lot of changes over the past few years – and with even more changes in its algorithm recently, there are set to be momentous shifts in search and digital SEO solutions on the horizon. In today’s SEO strategy, whilst keywords and links are still important, they are no longer stand-alone primary factors – and as dynamics such as mobile search, Google AMP, and social media come into play, digital SEO solutions are already starting to shift. Read on to discover more…

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Topics: SEO

What is PPC?

Posted by Abby Pearson on 03/01/18 12:20
There are millions of businesses out there trying to climb up the ranks of search engines, all desperate to be found. Why? Because as a general rule of thumb, sites that appear higher up in search engine results get more traffic to their site, which means more conversations, more conversions, and ultimately more sales. It’s easy to see why the competition is so fierce – but how do you go about getting your site noticed?
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Topics: SEO, PPC

12 fatal SEO mistakes and how to avoid them

Posted by Abby Pearson on 05/12/17 10:01

You don’t need us to tell you that SEO is an incredibly important part of your marketing strategy. When it’s done properly, the results can be fantastic and can ensure that your business is always at the top of the page for your key search terms, that you remain competitive and that your SEO solutions deliver return on investment. However, successful SEO isn’t a one-off job – in order to drive real results it needs constant attention and work, which is where so many businesses are getting it wrong. Here we take a look at the 12 most common mistakes we see and how you can avoid them…

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Topics: SEO

Seven tips to write killer lead nurturing emails

Posted by Abby Pearson on 14/11/17 10:22

Lead nurturing emails are the perfect way to keep in touch with your prospects after they have converted. You can then move them further down the sales funnel, building relationships, boosting trust and generating sales along the way.

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Topics: Automation

Lead nurturing emails: how to get more opens

Posted by Abby Pearson on 03/11/17 12:18

Nothing is more depressing than putting time and effort into creating amazing lead nurturing emails … only to get disappointingly low open rates.

What’s going on? You’re doing everything right, your emails are interesting and certainly worth reading, yet still, the proof just isn’t in the pudding.

There are a number of steps you can take to boost your open rates, including some simple tricks which only take a few seconds to implement but which ultimately make a huge improvement to those open rates.

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Topics: Automation

On-page SEO solutions: 5 tactics to rank your site faster

Posted by Abby Pearson on 13/10/17 12:34

SEO is a large topic and one that can be confusing when you first start out. So how are you supposed to start implementing SEO solutions?

Firstly, you should be focusing your efforts on keyword research. You can read how to do that here. The next step is to work on your SEO. SEO can be divided into two main areas: on-page and off-page SEO. When you are just starting out, it's best to focus on the on-page elements and then you can move onto the off-page SEO.

On-page SEO involves optimising specific factors on your website to improve its chances of ranking in the search engine results pages (SERPs) – an area that many businesses don't pay enough attention to.

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Topics: SEO

What is search engine optimisation?

Posted by Abby Pearson on 04/10/17 15:05

Many businesses know the importance of implementing SEO solutions these days. SEO is particularly important in an inbound marketing strategy, and it is one of the main ways that you will help your prospects discover your website.

But what if you are starting completely from scratch? What is SEO exactly?

Everyone starts somewhere, so here's a guide to what SEO is so you can start to understand its importance to your overall marketing strategy.

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Topics: SEO